We were then asked to take the lead on Nuri’s social media. Our previous experience in the fitness industry made us well-equipped to integrate our custom strategy seamlessly. 

We placed focus on providing hormonal education and desire-led incentivisation in the form of custom workouts, recipes, and even playlists attuned to each phase of the cycle, all with the intention of attracting new members to the platform. Our aesthetic transformation of the feed was instantaneous.

What started as a social media retainer has since grown into a full creative partnership. We have captured video and photo to promote their ‘Self-Love For Summer Series’, as well as Nuri’s smoothie collaboration with Chicago Health Foods. Additionally, STUDIO IRIS has led art and creative direction, respectively, for Nuri’s 2026 fitness challenges. 

We’ve grown Nuri’s Instagram following by 83% with a consistent reach of 500k+ impressions every month, and continuing to climb.

In early 2026, STUDIO IRIS led the art direction and developed a custom social media campaign for Nuri’s ‘Strength in Softness’ Challenge. The campaign drove 354 program purchases at $75 each, with an additional 75 customers bundling their purchase with Nuri’s Hormone Equilibrium Guide. The initiative delivered double the projected revenue, significantly exceeding performance expectations. 

Additonally, our social media campaign to promote Nuri moving to the Solin app increased sales by 537% in less than six months, from 1,700 lifetime sales (2024-2025) to 10,797 unique purchases in 2026 through organic social media alone.