Nuri is a wellness community that empowers women on their journey towards hormonal equilibrium while fostering inclusivity, celebrating diversity, and rewriting the narrative of female health.

Studio Iris was first brought on as a long-form video editor ahead of Nuri’s launch, crafting engaging and intentional YouTube content, building upon Kimmie Prokurat’s already strong social media presence.

We were then asked to take the lead on Nuri’s social media. We placed focus on providing hormonal education and desire-led incentivization in the form of custom workouts, recipes, and even playlists attuned to each phase of the cycle, all with the intention of attracting new members to the platform. Our aesthetic transformation of the feed was instantaneous.

Beyond strategy and content creation, we have captured video and photo to promote their ‘Self-Love For Summer Series’, as well as Nuri’s smoothie collaboration with Chicago Health Foods.

Our previous experience in the fitness industry made us well-equipped to integrate our custom strategy seamlessly.

We’ve grown Nuri’s Instagram following by 46% with a consistent reach of 500k+ impressions every month, and continuing to climb.