KIA WEATHERSPOON
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Kia Weatherspoon is the founder and president of Determined by Design, the only interior design firm in the U.S. offering Design Equity® services, bringing high-end design to economically challenged communities.
What started with building a $1.5M interior design firm has grown into a movement to restore humanity to every space she enters. She is a renowned keynote speaker and the most decorated Black interior designer of her generation.
When Kia came to Studio Iris, she was navigating low engagement and reach, working to uncouple her personal brand from Determined by Design, and looking for a way to position herself effectively as a thought leader and keynote speaker.
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Our partnership began with an audit of her current social media presence, a competitive analysis, and a custom content strategy designed to emphasize what sets Kia apart: the way she challenges traditional leadership by bringing humanity back into the conversation.
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After testing multiple content formats, we refined her messaging and aesthetic into something consistent and distinct, resulting in steady follower and impression growth throughout the partnership.
We reached our goal of merging leadership, advocacy, and creativity through reels and carousels that reflected Kia's boldness, honesty, and expansion. Her Instagram became a space where people could learn from her, be inspired by her, and feel genuinely seen.
Throughout the duration of our partnership, Kia was featured in Real Simple, Lush/Ness, and Forbes Magazine.
"There is so much ambiguity around what social media consultants and strategists do. However with Studio Iris, their standards are clear, their level of execution is precise, and the value is unmistakable.
Studio Iris likes to dig deep (from your own archives) and makes a story and strategy from your smallest to biggest moments.”
— Kia Weatherspoon, Interior Designer of the Year 2022, Keynote Speaker, and Founder of Determined by Design